Three Eras, One Spirit
Fashion continuously evolves, but true icons shine across time.
In this Spotlight,
we reflect on Chanel’s Spring/Summer collections from 1995, 2005, and 2015,
exploring the mood and style shifts of each era.
The glamorous 1990s, the romantic 2000s, and the empowering 2010s.
As trends have evolved,
how has Chanel’s elegance transformed?
Let’s unravel the charm hidden within its DNA.
CHANEL DNA:
The Timeless Essence of Elegance
#1 Iconic Elements
Tweed suits, camellias, and chain belts.
These three are undeniably the symbols of Chanel.
▼Spring Summer 1995
▼Spring Summer 2005
▼Spring Summer 2015
#2 Statement-Making Pieces
Each collection always includes an impactful piece
that leaves a lasting impression.
▼Spring Summer 1995
▼Spring Summer 2005
▼Spring Summer 2015
#3 Never Losing the Sensibility of Youth
Even as times change,
Chanel never forgets the playful femininity of
pastel colors, pearls, ribbons, and frills.
▼Spring Summer 1995
▼Spring Summer 2005
▼Spring Summer 2015
Fashion Evolution:
From Glamour to Authenticity
Fashion reflects the flow of time.
In 1995, it was the glitz born of pop culture and consumerism.
In 2005, nostalgia and a dreamlike aesthetic ruled.
By 2015, diversity and social movements began to influence fashion.
#1 The Evolving Image of Women:
From Glamour to Strength
1995:
The supermodel era.
Bold and playful, with mini skirts and cropped tops at their peak. 
2005:
Bohemian and romantic moods became the trends.
2015:
A fusion of sharp tailoring and softer pieces,
fashion turned into a tool for self-expression.
#2 Shifting Silhouettes:
Tight & Short → Relaxed & Powerful
1995:
Body-conscious styles took the stage
with mini skirts & cropped jackets.
2005:
A more relaxed, linear silhouette
with a natural flow.
2015:
Oversized pieces paired with tailored cuts,
making "coolness" the focus.
#3 The Evolution of Chanel’s Iconic 「Tweed Suit」
1995:
Cropped lengths & mini skirts,
modern & sexy.
2005:
Feminine elements
added a softer, gentler impression.
2015:
Oversized and linear silhouettes
gave the tweed suit a sophisticated new style.
Chanel’s Spring/Summer collections have always reflected
the "women of today" across all eras.
And now, fashion is freedom.
"Wear the style you love, the way you love it."
Which era of Chanel will you choose?