SPOTLIGHT
NOW AND THEN ：Revival designer bags part1

In recent years,
the trend towards sustainable values
has led to a full-fledged trend for vintage bags.
Leading luxury brands
are reissuing iconic bags from the past,
further accelerating the vintage boom.

”GUCCI BAMBOO 1947”

THEN
(1947)

・A unique design created using
Japanese bamboo
during the material shortage
after the end of World War II.

・The texture and finish of the leather
from that time is difficult to embody
with current technology.

NOW
(Revival in 2020)

・Comes with two types of straps
to meet modern fashion needs.

・Features leather texture and finish
using the latest technology,
improving durability and beauty.

"GUCCI DIANA"

THEN
(1991)

・This bag is famous
for being a favorite of Princess Diana.

・Mini purses were an essential item
in the royal family's fashion at the time.
She chose to wear the complete opposite,
a larger bag,
to represent her complete break
with the British royal family and her own freedom.

NOW
(Revival in 2021)

・A leather belt has been added to the bamboo handle
for both protective function and design.

・A wider range of colors
and materials are available,
including exotic leathers.

・The designs of the metal fittings
and logo are more modern.

"GUCCI JACKIE 1961"

THEN
(Revival early 1961)

・It became famous after being used
by former First Lady of the United States
Jacqueline Kennedy,
earning it the nickname "Jackie"

・It is a one-shoulder bag
with a simple color palette
and no unnecessary unnecessary features.

・It features a piston lock closure.

NOW
(Revival in 2020)

・Slight changes have been made to
the size range and shape.

・A wider range of colors
and materials are available.

・Comes with an adjustable
and removable trap.

・Limited edition and collaboration
models also available.

"DIOR SADDLE BAG"

THEN
(1999)

・An iconic bag from the era
when John Galliano was the designer.

・It came in a variety of gorgeous designs and colors,
not only made of canvas but also of various materials
such as beads and embroidery.

NOW
(Revival in 2018)

・新たにストラップが付属。

・落ち着いたニュートラルなカラーの展開が多く、
過去はカジュアルな服装に合わせるイメージだったら
もっとエレガントで上品なイメージを構築している。

"FENDI MAMMA BAGUETTE"

THEN
(1997)

・Available in one size only.

・It didn't become a huge hit
when it was first released,
but it became a popular
after the main character
Carrie wore it in the American TV show
"Sex and the City."

NOW
(Revival in 2019)

・A campaign was created that was reminiscent
of the scene from the TV drama
that started the trend,
and it was also used in marketing.