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2025.03.15 【Notice】Omotesando Branch B1F is back in operation
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SPOTLIGHT
Q&A : Fun fact about Dior

Christian Dior, the French luxury brand,
was as influential as Chanel
in the history of 20th century fashion.

Let's take a closer look at
some interesting facts about Christian Dior.

 

 

Q.
Did the founder, Christian Dior,
originally want to be a fashion designer?

 

A.
Actually, it wasn't!


 Christian Dior has an interesting story behind him:
he majored in political science and wanted to be a painter.

He switched to the fashion industry in middle age.
Due to financial difficulties and his own illness in the 1930s,
he was forced to close the art gallery he was running.
At that time, he was invited by a friend to enter the fashion industry,
and began working as a fashion illustrator in 1935.

 

 

 




Q.
What is the origin of the cannage stitch
on the brand's signature bag,
the Lady Dior?

 

A.
Inspired by his favorite chair.

 

This idea was born from Dior's fascination
with the rattan chairs from the Napoleon III era
that he used in his first haute couture show.

The unique design,
with crisscrossing lines woven in a lattice pattern,
is reflected in the iconic Lady Dior bag.



 

 

Q.
There are almost no records of Christian Dior
taking curtain calls at the end of his fashion shows.
Why?

 

A.
There are several reasons.

 

1. He preferred his work to be the center of attention
rather than himself being the center of attention.

2. In the fashion industry of the 1940s and early 1950s,
curtain calls like we have today were not common.

3.The technology at the time meant that it was not common to record moments instantly,
so it was simply difficult to obtain photographs.

 

 

 

Q.
What is the origin of the name "Miss Dior,"
the first perfume released by Dior in 1947?
 

A.
He was inspired by a friend
who casually called her sister
'Miss Dior'.

 

One day, while he was thinking about what to name a perfume
he was planning to release,
his younger sister, who always supported him in work,
came into the room and his friend called out to her
"Miss Dior!".
So he decided to use that as the name of the perfume.

 

 

 

Q.
What is Christian Dior's
unexpected hobby?


A.
To have a fortune teller
read his fortune.


He often made important decisions
based on advice from fortune tellers.
When he first entered the fashion industry,
he was also heavily influenced
by advice from fortune tellers.