"Era was waiting for me.
I was glad if even born in this world."
by Gabrielle Coco Chanel
In recent year, Chanel has tremendous support from young generation,
such as influencers and K-pop idols.
Especially, Chanel jackets captivate fashion icons regardless of gender.
It's been over 100 years since Coco Chanel designed the Chanel suit.
In this QOO's spotlight,
We will get closer to the behind-the-scenes story of the "Chanel suit"
which has been loved through the ages continuously.
During World War I, Women began working in various workplaces on behalf of men.
The clothes worn by women at that time
was inconvenient clothing, such as corsets which tighten the waist and multi-layered skirs.
Coco Chanel saw women working in formal clothes,
and she proposed "jersey material."
By establishing this new style,
a new breeze has been breathed into women's fashion.
"Women also have the right
to wear comfortable and elegant clothes."
by Gabrielle Coco Chanel)
After that,
Inspiring by the attire of British gentlemen and adopting tweed,
"collarless jacket and slim knee-length skirt" was appeared.
Although tweed was originally hard and heavy material,
she made the tweed lighter,
and balanced ease of movement and elegance.
It has evolved further.
Coco Chanel's policy "Women's independence and freedom"
adopted men's suit style,
evolved into a new form.
Coco Chanel is a pioneer who broke the stereotypes of femininity,
and can truly be called a game changer.
▲The Chanel suit has always been with iconic person of the times.
Throughout her life, Coco Chanel proposed a way of life,
which is "Free and independent image of women who are not bound by old values."
Her values are expressed through various items.
Please also check out the articles below.
A timeless icon,
behind-the-scenes story of the classic bag
Live freely without being bound by time!
behind-the-scenes story about Premiere watches
costume jewelry was born
for women who cannot wear jewelry
Wearing a Chanel suit means acquiring the values of Chanel.
It does not just mean wearing a laxury cloth.
Why not appreciate the charm of the Chanel suit which pioneers produced
and became an eternal standard?