The iconic "Kelly" and "Birkin" bags are names
you've likely heard at least once.
These legendary items were created by
none other than the renowned brand Hermès.
This spotlight feature, we'll delve into the allure of Hermès,
often referred to as the "King" of luxury brands,
and explore its profound and captivating world in depth.
"The Legend Begins in 1837"
Hermes began as a workshop founded by Thierry Hermes,
named after its creator, specializing in equestrian goods for nobel carriages.
The iconic carriage notable logo notable lacks a passenger, symbolizing the message that
"it is the customer who guides the horse(Hermes)".
The emblem reflects the brand's philsophy
that Hermes products are created to resonate with and enhance the lifestyle of its customer.
"The Iconic Orange Box, A Twist of Fate"
During World War Ⅱ,
material shortages made it impossible for Hermes
to continue using its traditional cream-colored boxes,
forcing the brand to adopt orange ones instrad.
However, the vibrant and distinctive color quickly drew attention
and eventually became a symbol of Hermes.
What began as a chance choice turned into a decision of destiny.
"An Iconiv Hermes Item"
#1 The Carre (Scarf)
Hermes began producting scarves in 1937
when Robert Dumas, the foueth-generation member
of the founding family,
proposed it as a new venture for the brand.
Made from the highest quality silk,
the Carre is known for its intricate and
stunning designs, akin to works of art.
#2 Bag
In 1892, hermes used its experise in
harness making to create its first bag.
At the time, the shift from horse-drawn carriage
to trains as a means of transportation was underway.
In response to customer requests for
"a bag suitable for train travel",
Hermes began expandig
its prodution beyond equestrian goods
to include other items.
"Thus, the Haut à Courroies was born"
This marked the beginning of Hermes journey
as a brand expanding into fashion items.
In 1903, the brand introduced
women's bags and wallets,
further diversifying into fashion goods.
By 1927, Hermes had expanded its offerings
to include wristwatches
and other fashion accessories.
"The World's First Zippered Bag
Bolide"
The Hermes "Bolide" bag was introduced
in 1923 as the world's first zippered bag.
It was designed by Emile･Maurice･Hermès,
who was inspired by the zipper patent
he encountered in the United States.
Created as a travel bag,
the Bolide features a rounded shape
and exceptional functionality,
making it a timeless classic
that countinues to be widely loved today.
"Timeless Elegance Chosen by Grace Kelly"
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The story is well-known:
former Hollywood actress
and later Princess of Monaco, Grace Kelly,
was photographed by paparazzi hidind her pregnant belly
with an Hermes Sac á Courroies.
This iconic moment led to the bag,
first introduced in 1935,
being renamed the "Kelly" in her honor.
There are many other timeless masterpieces that
continue to be loved across generations,
such as the Birkin, Evelyne,
Constance, Herbag, and Picotin.
"Hermes honors tradition
while evolving with the times."
Learn more about the Evelyne bag here
Discover the Constance bag here
#3 Silver Jewelry
Hermes silver jewelry made its
debut in the 1980s,
characterized by delicate yet
sophisticated designs crafted from silver.
The pieces are particularly for
embodying Hermes signature craftsmanship,
offering designs that
are simple yet strikingly powerful.
"True Luxury Etched into Every piece"
Hermes pruducts are stamped
with letters and numbers,
allowing you to identify when and
by which artisan each piece was crafted.
These markings serve as a testament
to the brand's exceptional
craftsmanship and commitment to quality.
In 2015,
Hermes demonstrated its dedication
to preserving its unique craftmanship
and ensuring a stable supply of leather
by acquiring the TANNERIES DU PUY,
a leather tanning factory.
This meticulous attention to detail is precisely why
Hermes remains the world's
mostbeloved leather goods to this day.
"Why is Hermes Loved
Throughout the Ages？"
Hermes products are said to
"increase in value the moment they are purchased."
This is due to their unique manufacturing process,
where each bag is crafted entirely by hand
from start to finish by a single artisan.
In other words, each bag is a
"handmade" piece crafted specifically for one individual.
While many brands have jined corporate groups over time,
Hermes has remained an independent
company throughout its long history.
In today's era pf hyper-consumerism,
Hermes unwavering dedication to craftmanship
and continues to be highly valued and appreciated.